The Machinations of Machismo are soon to become the 10th wonder of the world. I am not afraid to comment on any subject and gladly welcome any intelligent machinations of your own. Its time the world had a taste of true justice, dished out Machismo style.

Thursday, February 09, 2006

Diet Bottled Water

I've finally come across the business idea of the century.

"Diet Bottled Water".

Yes you heard correct, diet bottled water.

"Why?", you may ask. Well the theory is as simple as it is sound. People will buy it. I remember when bottled water first made its way to the marketplace. I thought that it would die out or become a niche market that only catered to those that were too high class to drink any water that came out of a tap. As I quickly came to realize, I was dead wrong.

Bottled water has become one of the biggest trends of the last twenty years. Every distributer in the world seems to have its own brand of bottled water. Merely taking something that already exists, then bottling it, marketing it, and selling it off for premium prices to the mass of consumers that will buy everything and anything. Tell people that something is good for them, and that it is vital to a healthy body, and they will buy it. This is the idea behind diet bottled water.

Merely slap on a diet label, include nutritional information and a tagline that will convice consumers that not only is this better than regular bottled water, but that they can not live without it. Considering the mindset of consumers these days, this should prove to be equally as exciting as it is simplistic. Only one question remains. How healthy is your water?

Machismo, I'm out.


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